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Social Media Growth

Want to use social media to drive name recognition to your brand and convert viewers to customers? Are your competitors getting the best jobs and customers from you by outperforming you on social media? Are you looking for improvement opportunities to attract new business to your company and be seen in your community?

If so, our Social Media Growth Strategy solutions at Off Osborn will find custom opportunities in your market to gain the valuable new business that you deserve!

How Does Social Media Growth Work?

Our social media growth packages are our solutions to driving name recognition, growth, and new customers to small businesses like yours.

Step 1: We Identify Your Target Audience

Facebook and Instagram come prepackaged with data analytics tools that we use to identify the best target audience for your business. Hundreds of data points can be microtargeted within your market, such as interests, incomes, connections, locations, languages, or even your competitor’s fans. Ads can be used to drive post engagement, website clicks, page likes, or any other business goals you want.

Step 2: We Remarket to Obtain Conversions

The first time people see your business on Facebook, they do not go further, even if you prodded their interest a bit. However, if they see your ad again in the future, they become much more likely to convert.

Targeted remarketing is the process of retargeting these users with additional ads to drive conversions. Businesses who know how to use these tools to place effective ads that get conversions from their target audiences at low costs will grow dramatically.

Step 3: We Convert Audiences to Business Opportunities

Once you find an audience on Facebook or Instagram that converts effectively, you can grow that audience with Facebook’s “lookalike audiences” feature, where Facebook enlarges your custom audience to find more people similarly likely to purchase from you that reflect your target market. This increases your ROIs even further and delivers the results that you would expect from Off Osborn!

Claim Your FREE Social Media Growth Strategy Session!

Our free strategy sessions look at your business needs, your plans for the future, and ways to turn these plans into reality. Claim yours now!

View Our Social Media Growth Case Studies

Coaching & Consulting

We connected coaches and consultants with entrepreneurs looking to transform and grow their businesses.
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Commercial Lending

We helped a lending firm provide merchant cash advance, business loans, and business financing solutions in their community.
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Direct Mail Marketing

We helped a direct mail marketing service connect with tree care companies across the United States needing direct mail services.
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Garage Cabinetry

We helped a company offering garage cabinets and workspaces with homeowners needing additional storage and workstation areas in their garages.
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Inflatables

We built awareness and re-engagement to generate leads for a company selling custom inflatables.
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Landscaping

We helped a landscaping service acquire high-quality, low-cost leads.
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Real Estate

We helped a real estate service in Irvine, California connect with individuals looking to acquire and sell homes in their area.
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Macaron Manufacturing

We helped a company making macarons in a variety of different flavors increase their direct-to-consumer sales of their low-sodium and low-sugar options.
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Plastic Surgery

We helped a Texas-based plastic surgery clinic bring in more high-quality leads for its liposuction treatment at a lower cost per lead.
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Video Education

We helped a video education service generate leads of video professionals with an interest in acquiring new skills.
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Frequently Asked Questions

How long does it usually take to build out and launch a campaign?
Typically, ad campaigns take 5-7 business days to be completed. This timeframe is considered from the time all required assets (images, videos, etc.) are provided to our ads team, and not from the time that the ads order is placed or from the time the onboarding documents are completed in the dashboard.
How does the onboarding process work after I compete my Facebook Ads purchase?
Once you complete your purchase, you will automatically be added onto our Client Dashboard. From there, you can complete the onboarding documents to get started.
Do I need to pay both setup and month one's service fee together?
Both fees are charged on the same day when purchasing the service. For Facebook ads campaigns, there is usually a 1-2 week gap from the day you purchase the campaign to the day it actually goes live. This is the time it takes for our team to build out the entire campaign. Because of this delay, your second months recurring payment is delayed so that you get the full 30 days of service for your month one’s payment.

For example, if you purchased services on the 1st of the month, you would pay for both the setup fee and month one’s service fee.

Then, if we finish the campaign buildout on the 14th of the month (2 weeks later), your second month’s payment would be billed on the 14th of the following month, 30 days apart from the initial day the campaign went live.

How long does it take for revisions to be applied?
For an active campaign, each revision request can take up to one business day depending on the request. If a request is submitted within business hours (but not towards the end of the business day), then the request should be completed the following business day. If the request is received outside of business hours (even if it’s on the business day), the request may take up to the day after the following business day to complete.
How often are changes and optimizations performed on active campaigns?
Maintenance and optimizations are performed a minimum of once a week. When we implement changes to a campaign, those changes will need time to run before we can judge their performance.

Changes early on in a campaign will reset the learning phase and it’s as if the ads started running from scratch when those changes are made. Please note that we need to give ads time to perform. Sometimes campaigns perform outright, but other times they can take a bit of time to hit a good stride. This is especially true for accounts that have never advertised before.

How Do I Provide You With Access to My Ad Account?
All instructions for providing access will be provided in the onboarding phase, after the service has been purchased. You will receive easy-to-follow, step-by-step instructions on how this is done.
Will I have access to the ad accounts while you work on them?
Yes, for sure! We recommend having your personal profile added to your business manager so you can monitor progress through there in addition to the progress metrics that will be made available to you via our Client Dashboard.
Will I receive reporting for the active campaign?
Yes! As part of our Facebook Ads fulfillment services, we offer weekly optimization breakdowns which are sent to you from our communications platform. Additionally, we have our Client Dashboard available to you.

If you need any type of other data, you can always visit the Facebook Ads accounts on your end to see that data.

Can you create new campaigns, ad sets, and ads?
The amount of campaigns, ad sets, and ads may be limited by the tier purchased for the specific client. If you need an additional campaign/ad set/ad for the account that falls outside of the tier limitations, you will need to upgrade your subscription to a higher tier that accommodates your needs.
What happens if/when the service is cancelled?
Should you choose to cancel services, we will continue working on the account until the end of the current billing cycle. When services for Facebook Ads are cancelled, you can expect our work to continue on the account as long as our Facebook Ads team still has the necessary access and you, the partner, want us to continue working on the account.
Does the setup fee include a funnel?
No, unfortunately funnels are not part of the setup fee. At this time, Off Osborn does not offer funnel building services. It is not mandatory to use a funnel with a Facebook Ads campaign, however, in most cases, we do recommend utilizing one as a landing page.
Can I get partner access from somebody else and then provide you with access?
No, unfortunately Facebook does not allow partners to give access to other partners. Our best recommendation is to add your personal profile to your business manager and work that way.

Our Social Media Ads Service Plans

Bronze

$500 to $2,000
  • 1 Campaign
  • 2 Ad Sets
  • 4 Ads
  • 1 Ad Copy
  • Instagram Crossposting

Silver

$2,000 to $4,000
  • 2 Campaigns
  • 4 Ad Sets
  • 8 Ads
  • 2 Ad Copies
  • Instagram Crossposting

Gold

$4,000 to $8,000
  • 3 Campaigns
  • 6 Ad Sets
  • 12 Ads
  • 3 Ad Copies
  • Instagram Crossposting
  • Custom Ad Graphics

Platinum

$8,000 and up
  • 4 Campaigns
  • 8 Ad Sets
  • 16 Ads
  • 4 Ad Copies
  • Instagram Crossposting
  • Custom Ad Graphics

Get Your Social Media Growth Strategy Session Today!

Ready for your very own social media growth strategy session? Talk to one of our social media experts here at Off Osborn. We are happy to find solutions that will get your business in front of your target customers and on the pathway to success!

Book a Call